For example, hundreds of billions of marketing dollars are currently spent on loyalty programs, and yet, humans are not loyal beings even when they want to be, explains Rajamannar, citing a recent article from the BBC revealing that, amongst people in a committed relationship, more than 70% of people said they have cheated on their partners. . In 2014, Mayur was recognized as one of the 40 under 40 leading marketers in the industry by BrandInnovators and also received the CMO Programmatic Award by the CMOClub. In 2019, Mayur was nominated as the Forbes Top 50 CMOs by the Forbes Magazine as well as the Silver Apple "Apple of Excellence, Disruptor" Award in 2019 by DMCNY. Prior to this role, Andrea led Mastercard Payment Gateway Services, where he was instrumental in transforming the business into a successful global business with a strong growth trajectory. telling . . Currently, there are more than two dozen new technologies coming at us, at a heretofore unheard-of speed. The teams results-focused approach combined with leading-edge technologies and strong data assets deliver value to customers and create differentiation for the company. In the future, marketers should anticipate an increase in devices that will order products themselves which almost completely eliminates search and discovery. Prior to joining Forbes, Diane was a senior editor at McKinsey, where she hosted The McKinsey Podcast. Rajamannar started his career with Asian Paints in India. Raja is consistently recognized globally as a highly innovative and transformative leader, with deep expertise in Marketing, Data and Digital . Pros & Content. Marketers need to relearn how people are thinking as their lives are changing. Over the last 17 years, insiders at Mastercard have traded over $5,655,063,678 worth of Mastercard stock and bought 6,710 units worth $1,633,187 He is credited with successfully changing Deutsche Bank's positioning in the market, which was recognized in September 2016 as the Best Global Securities Services Bank from The Banker magazine. She was also responsible for driving fintech innovation via various programs including Start Path, Mastercard's global startup engagement program. Chairmen Emeriti Jay S. Fishman Barry S. Friedberg Eugene P. Grisanti Theodore C. Rogers Howard Solomon John L. Vogelstein Directors Emeriti Gillian . The first two sponsors to sign up for this innovative in-game branding are Mastercard and Alienware. He replaces David Wheldon, CMO at RBS, who has been president since 2015. Rich holds multiple degrees, including his doctorate (Ph.D.) from Georgetown University and his law degree (J.D.) He is a serial investor with investments in startups like TropicSport, 2ndKitchen, Optivolt, Doosra, OneVet, Singularity Holdings and others. He recently assumed the honorary role of President of the World Federation of Advertisers. Using secure data and networks, partnerships and passion, its innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. He sits on the Board of Directors of the Sultana Education Foundation and the Board of Trustees of CancerCare. Carlo has extensive experience in leading large teams, managing a diverse customer base, and developing and integrating strategies that drive revenue. During this event, Forbes celebrated leading marketers by unveiling Forbes 2021 Worlds Most Influential CMOs list and speaking with honorees about how theyre driving growth and better connecting with their customers. In this role, he has global responsibility for our advertising, sponsorships, promotions, research, insights, and digital and consumer marketing initiatives. Prior, Michael was Senior Vice President of Personal Payments, where he created Mastercard Send and HomeSend platforms. She was named one of the 2021 Matrix Award Honorees for Women in Communications and one of Adweeks 2021 CMO honorees for perfecting the pandemic pivot. At the end of 2020, Industry Dive singled her out as the 2020 Marketing Executive of the Year. He also serves as president of the World Federation of Advertisers. New Haven, CT 06511-3729. Rajamannar warns that a lot of things we take for granted as marketers today are going to fall apart. Twitter; Rajamannar, a seasoned marketer with over three decades of . Whenever a change happens, consumer lives are impacted, so insights remains vital in the future of marketing. Craig also previously led the companys global card-based products offerings.He originally joined Mastercard in 2006 as head of Mastercard Advisors in Southeast Asia, Greater China, and South Asia/Middle East/Africa. In her role, Sherri leads a unique team working with digital players large and small to create innovative, differentiated products and solutions that shape the future of commerce. The article is authored by Mastercard's CMO Raja Rajamannar. Linked companies : Mastercard Incorporated - PPL Corporation. He drove the vision and strategy to establish a growth machinery and a connected marketing ecosystem for Spotifys 2-sided marketplace that connects the right artist with the right fan through programmatic discovery and accessibility. He is a graduate of the Harvard Business School's Advanced Management Program. In this role, she is responsible for ensuring WWEs global brand strength and growth across all lines of business. Awards and Recognition Its mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Rajamannar is in a unique position to know what's on the horizon - along . He was previously president of Mastercard Advisors, the companys professional services arm. Dimitrios has more than 20 years of experience in technology, transaction banking and management consulting. Satvinder holds an MBA from Durham University, United Kingdom, and a Bachelor of Engineering from Delhi College of Engineering, India and is currently based in London, United Kingdom. He also spearheads managing and identifying new equity investment opportunities designed to establish Mastercard as a natural partner of choice for firms in the dynamically evolving fintech landscape. The second is the fragmenting and outsourcing of the traditional responsibilities of the marketing function to other departments and roles like Chief Product Officer or the Sales team tackling most of the promotional work. Linda Kirkpatrick is president of North America for Mastercard, overseeing the company's customer-facing activities in the United States and Canada, including sales, business development, strategy and relationship management with issuers, merchants, digital partners, governments and acquirers. Coming in at 240 . Raja is the president of the World Federation of Advertisers. He had also served as the company's lead for Data & Services in North America.. 30 January 2020. Craig holds a Master of Business Administration from The Wharton School at the University of Pennsylvania and a Bachelor of Science in Business Administration from Bucknell University. He's also the President of the company's Healthcare Business division. Sherri holds a Juris Doctor degree from the University of Pennsylvania and a Bachelor of Arts degree in literature from Duke University. To counter-act these damaging beliefs, Rajamannar proposes that we understand this next phase of marketing as Quantum Marketing, drawing a parallel between the traditional approach to advertising and classical physics. Before joining Mastercard in 2000, he was an associate in the New York and London offices of Cleary, Gottlieb, Steen & Hamilton. The most active insiders traders include Foundation Mastercard, Lance Darrell Gordon Uggla, and Richard K Davis. Raja Rajamannar Chief Marketing and Communications Officer, Mastercard; Opinions. Raj received a bachelors degree from Mount Holyoke College in physics and mathematics, an MBA from Stanford University and a Ph.D. in physics from Harvard University. Raja Rajamannar. A jury of leading global CMOs unanimously selected Raja Rajamannar, chief marketing & communications officer and president, healthcare business at Mastercard, as winner of The One Show 2021 CMO Pencil, honoring the brand marketer behind the world's single most impactful idea on a brand's business from the past year. "Opportunity Makers" profiles storytellers in the immigrant community in honor of National Immigrants Day. Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption. Charles: (03:26) When did creativity first show up in your life? Prior to that, Mayur Gupta was the Chief Marketing Officer at Freshly where he led a team of brand marketers, growth hackers and data scientists to make Freshly an iconic lifestyle brand while driving breakthrough business growth. Raja Rajamannar is an accomplished, transformative global executive and Wall Street Journal bestselling author with 30+ years of experience and the last nine as Chief Marketing & Communications Officer of Mastercard and President of the companys Healthcare Solutions. He was responsible for driving growth for Spotify across MAU, DAU & paid subscriptions by leveraging data driven always-on experiences; testing new business models, partnerships and engagement strategies along with establishing marketing capabilities for fans, artists and B2B brand partners. Even worse, functional AI can take in bad information and drive you to the wrong answer or solution. He serves as a Senior Fellow at The Fletcher School at Tufts University, a Science Fellow at Massachusetts Institute of Technology (MIT) and is an Executive in Residence at Oxford University. Over the last 17 years, insiders at Mastercard have traded over $5,655,063,678 worth of Mastercard stock and bought 6,710 units worth $1,633,187 In 2010, Craig was named group executive, U.S. Market Development, responsible for managing and building relationships within the merchant and acquiring community.Earlier in his career, Craig was a senior member of the Financial Services practices with Bain & Company and A.T. Kearney, and was a vice president at CoreStates Financial Corporation.Craig is a past David Rockefeller Fellow at the Partnership for New York City. Believing everyone has a story to tell, Ann is a strong advocate for empowering diverse creators, including women, youth and other under-represented groups. These include Division President for Central Eastern Europe and, most recently, Division President for Western Europe, where he was responsible for overseeing Mastercard operations in Belgium, Luxembourg, the Netherlands, France, Portugal, Italy and Spain. Rajamannar is in a unique position to know whats on the horizon along with his current role as Chief Marketing & Communications Officer of MasterCard, he is also the President of its Healthcare division, and serves on the Board of Directors of the Ad Council and the Association of National Advertisers (ANA). Raja Rajamannar Net Worth Mr. Raja Rajamannar biography. There are 12 older and 20 younger executives at Mastercard. Raja Rajamannar Chief Marketing & Communications Officer. As the Chief Financial Officer of Mastercard since April 2019, Sachin is responsible for all corporate finance functions, including corporate controller, tax, internal audit, investor relations, strategy, mergers and acquisitions, financial planning and analysis, treasury, risk management, global supply chain, business unit finance and regional finance activities. He has worked in the Seattle, New York, Sydney, Montreal, Chicago, Los Angeles and Paris offices helping a wide range of clients with iconic brands drive growth. She is a member of the Board of Trustees at Manhattanville College, a member of the Partnership for NYCs David Rockefeller Fellows Program, a board member for the Cystic Fibrosis Foundation of New York and a member of the New York Transit Innovation Partnership Board. He also has accreditation in change management from the Australian Graduate School of Management and attended leadership programs at Duke Fuqua and INSEAD. Mayur Gupta is the Chief Marketing and Strategy Officer at Gannett USA Today Network where he leads a team of strategists, brand marketers, growth hackers and data scientists to drive the companys transformation from a news media platform to a digital content subscription marketplace. (function(){var bz=document.createElement("script");bz.type="text/javascript";bz.async=true;bz.src="https://organizer.bizzabo.com/widgets/tickets/tickets.js";var s=document.getElementsByTagName("script")[0];s.parentNode.insertBefore(bz,s);})(); We'd love to hear from you. Ajay is also a strategic advisor to the World Economic Forum, serving on the Executive Steering Committee for Digital Trust and as a Co-Chair of the Global Council on Cybersecurity. Currently, she sits on the boards of ADL, a global anti-hate organization, and the Ann Richards School for Young Women Leaders in Austin, Texas. All rights reserved. She is a member of the Board of Directors for WWE, The Ad Council, USO Metropolitan Washington and Children's Hospital of Pittsburgh Foundation. Prior to GE, she spent more than 15 years at Motorola, serving as vice president of global communications before being elevated to chief communications officer for Motorola Mobility when its consumer and professional businesses were split into two companies. Raja has also been recognized by ANA Educational Foundation as the Marketer of the Year in 2019. He helped craft the company's new business direction . He was one of the first agents to receive formal training on seizing and analyzing electronic evidence and worked on a number of international cyber-crime investigations. Rajamannar has found success using it at Mastercard in a B2B context putting together RFPs. In 2018, Mastercard created the Mastercard Impact Fund with an initial $500 million investment. THE AD COUNCIL LEVERAGES THE BRIGHTEST TALENT IN MEDIA, TECHNOLOGY, ADVERTISING, AND MARKETING TO DEVELOP CAMPAIGNS THAT INSPIRE ACTION AND IMPROVE LIVES. Mastercard. Marisa graduated Magna Cum Laude, Phi Beta Kappa from Brown University with a Bachelor of Arts degree in American Civilization. with targeted acquisition and longitudinal user engagement through the journey that drives lifetime value. He's the Chief Marketing and Communications Officer at Mastercard. In his previous role as Executive Vice President, Digital Solutions, Jorn oversaw the company's platforms and partnerships in the digital space, including operating systems, device manufacturers, telcos, wallet operators and social networks, as well as the regional teams who deployed Mastercard Emerging Payment products across the world. Brands cannot continue to invest in a fundamentally flawed model. In partnership with The V Foundation and Childrens Hospital of Pittsburgh, Connors Cure has raised $3.5 million to date. I see that classical marketing is simply not going to work tomorrow and we need to re-imagine and re-invigorate the marketing function., Yale School of Management Carlos J. Menendez is president, Global Commercialization Office, and a member of the companys management committee. Raja Rajamannar, Mastercard. Throughout his two decades at Mastercard, Chiro has played an integral role in helping all customers implement a wide range of products and programs across the U.S. market. Ari is an active proponent of the companys financial inclusion commitments, and an active champion of inclusive growth efforts across a number of Asias emerging economies. He helped shape the companys strategy in China, India, Brazil and other emerging markets. Jess is a champion for women in technology both inside the global organization and within the industry at large, and currently sits on the board of the Women's Network in Electronic Transactions. Over the past decade, Sachin has been instrumental in shaping the companys growth and transformation efforts. Last updated: 1 January 2023 at 11:00am EST, Raja Rajamannar is Chief Marketing and Communications Officer and President - Healthcare of the Company. For more information about how we use your data, see our Privacy Statement. Throughout her 20+ year career, Jennifer has demonstrated a proven track record in developing and executing large-scale, business-buildingpublic relations strategies and critical, crisis management programs. His organization delivered always-on, data driven, and contextual experiences for both fans and artists; inspiring behavioral change and ongoing participation; maximizing top line growth Michael is a member of The Business Roundtable, The Business Council, the U.S.-India CEO Forum, the International Advisory Panel of the Monetary Authority of Singapore, and The International Business Council of the World Economic Forum. Mastercards anonymized and aggregated transaction insights, world-class analytic capabilities and embedded platforms with self-service predictive technology supplement the teams industry-proven problem-solving skills. Raja Rajamannar is an accomplished global executive with more than 30 years of experience, the last eight of which have been in the role of Chief Marketing & Communications Officer for Mastercard and the President of the company's healthcare business. And, what about the future of Insights? The most recent stock trade was executed by Hai Ling on 27 February 2023, trading 8,220 units of MA stock currently worth $426,043. June 2, 2021. Mastercard's chief marketing and communications officer, Raja Rajamannar, is urging businesses not to make the "short-sighted" decision of side-lining the marketing function, lest they find themselves unable to compete in a new era of technology. This team has accelerated the personalization efforts of companies such as Starbucks, H&M and Google. He was also the first Chairman of Sangeet Natak Akademi in New Delhi. Jennifer joined Mastercard in 2019 from General Electric, where she served as chief communications officer, playing a pivotal role in leading the communications function while also protecting and enhancing the company's reputation through a period of significant transformation. The oldest executive at Mastercard Incorporated is JacksonTai, 70, who is the Independent Director. He sits on the board of directors for the Metropolitan Opera and serves as a board member at large for the Ronald McDonald House New York City. Moreover, Dhanush charges around INR 7 to 10 crore for each movie. Jennifer serves on the companys management committee. He has over 25 years of experience in International Financial Services across retail and corporate banking and has worked extensively throughout the U.S., Latin America, Europe, Asia and Africa. Mayur was the Chief Marketing Officer and SVP, Digital Platforms before that at Healthgrades responsible for Marketing, OmniChannel Solutions business and Digital Capabilities. Pakala Venkataramana Rao Rajamannar (1901-1979) was an Indian judge and politician who served as the acting Governor of Madras State from 1957 to 1958. He is responsible for scaling and managing newglobalbusiness areas,supporting regional engagement efforts for key initiatives, and driving growth across existing and emerging segments. In 2014, when Rajamannar began suggesting that marketing was experiencing an existential crisis, he was often considered ahead of the times but today it is widely accepted that the function is at a critical juncture. She holds a BA in English and African American Studies from Wesleyan University. Rajamannar acknowledges that in most cases where technology touts AI, there is no real AI there. Raja Rajamannar is an accomplished, transformative global executive and Wall Street Journal bestselling author with 30+ years of experience and the last nine as Chief Marketing & Communications Officer of Mastercard and President of the company's Healthcare Solutions. At Mastercard, Raja is responsible for successfully leading the companys marketing transformation, including the integration of the marketing and communication functions, the development of its Priceless experiential platforms, and the creation and deployment of cutting edge marketing-led business models into the core of the company. Chief Marketing & Communications Officer. The Company's decency quotient , or DQ, drives its culture and everything it do inside and outside itself. He has held executive leadership roles in Product Management, Technology Delivery, Business Development, Strategy and Innovation. . But, when AI succeeds, it can be very powerful and useful. The ultimate purpose of marketing is tangible and measurable growth both from a business and consumer standpoint, fulfilling their functional and emotional needs. The team reinforces the value of payments, enhances business performance, and elevates consumer experiences for issuers, merchants, processors, acquirers, and public-sector institutions. In this role, Ken is responsible for the company's innovation agenda, including incubating and bringing new products and services to market, unlocking the potential of emerging technologies, and anticipating changes in customer needs. He has also helped lead a team that co-created and customized solutions for some of the largest issuers across the globe. Ron also served as a senior vice president across several areas at Bank of America. Included in the product organization are areas integral to growing Mastercards business and executing on opportunities in multi-rail, digital and B2B payments consumer products, commercial products, acceptance solutions, real-time, account-to-account and push payments, processing, open banking and Mastercard Labs. Mr Rajamannar is 59, he's been the Chief Marketing & Communications Officer and Pres of Healthcare of Mastercard since . are you ready for it . Raja Rajamannar is the Chief Marketing & . Join us for this virtual event as we celebrate the unveiling of the 2021 Worlds Most Influential CMOs list, and hear honorees discuss how theyre navigating some of the most pressing issues in marketing and business. Prior to Mastercard, Sachin held treasury and finance roles of increasing responsibility at Hess Corporation, General Motors and GMAC in New York, Singapore, Belgium and Shanghai. Jennifer earned a Master of Business Administration from Kellogg School of Management, Northwestern University, and a Bachelor of Arts in Public Relations from Roosevelt University. Ambassador to India, where he led one of the largest U.S. diplomatic missions and championed historic progress in bilateral cooperation on defense, trade, and clean energy. He also . Prior to joining Mastercard, Michael was a core member of the HR leadership team at HSBC Group for nearly 12 years, based in Hong Kong. Additionally, Bozoma serves on the boards of Girls Who Code and Vital Voices and in March 2017, she was named as a Henry Crown Fellow by the Aspen Institute. She has played a significant role in the development and commercialization of solutions such as mobile payments, tokenization, open banking, installments and more. Kyle Wiggers. Previously, he worked for A.T. Kearney covering financial institutions business. 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