Further still, many of the before-and-after photos on Olaplexs website that show how the average person can attain celebrity hair feature paid models who do not regularly use the Products as recommended by the defendants and whose hair, unbeknownst to consumers, has been styled by professionals, the case claims. told "GMA." I stopped olaplex 4 months ago and guess what? So, Olaplex products clearly can work. But the lawsuit says Olaplex uses harmful chemicals that left the women's hair and scalps in a worse condition. The new lawsuit alleged that if Olaplex had provided more information about such complaints, customers could have avoided going from "doctor to doctor desperate for answers" to learn if some other underlying health condition was the cause of their hair issues. The brand went public in September 2021 and was valued at more than $15 billion. 'If our products pass the HRIPT test, that means it was not shown to cause sensitivity or inflammation to the skin, including the hair follicle, which is the primary cause of hair loss. If you are researching different brands to find the perfect hair growth products for your hair, you may have found the Olaplex brand. Doesn't seem like a lot, but I've used it only seven times and half the bottle remains. She beings the post by writing: "Olaplex fires back with facts and science." She quoted recent articles on Olaplex, including Insider's coverage, which say that a direct connection between the products and effects like hair loss are hard to prove. ', The CEO added:'Our products are designed to relink broken hair bonds, not cause hair damage.'. Athletes' ambitions don't end when they leave the field of play. Those claims are false, states the lawsuit, which was filed last week in the U.S. District Court Central District of California. BeautyMatter spoke with experts in cosmetic chemistry and consumer protection laws to understand what this lawsuit is really about and what the future may look like for Olaplex. According to the case, each plaintiff has experienced serious injury as a result of using Olaplex products. The lawsuit said that certain ingredients had made the products "unreasonably dangerous" and ineffective. 'If this was not the case, I would not be making this video today. The defence followed a barrage of negative reviews of Olaplex's shampoos and hair protector products - which range from around 24 ($30) to more than $100 - in the past year, with users reporting that regular use caused their hair to break off, fall out, and become damaged, dry and dull. In January 2023, a complaint was filed against Unilever from a customer who said she suffered scalp irritation, burns, and hair loss from TRESemms shampoo products, which contained undisclosed levels of an ingredient called DMDM hydantoin (DMDM). A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. Jue Wong posted a video on Instagram addressingconcerns from the lawsuit filed in California - which argues that Olaplex products caused baldness and blisters for more than two-dozen customers. Want to stay in the loop on class actions that matter to you? I'd say a single bottle will last several months, especially if you're only doing it one, two or three times per week. We have full confidence and believe in the safety and efficacy of our products.. Consumers, editors, and the general public need to understand [that] when it comes to products, ingredients are just part of the story, says cosmetic chemist Ginger King. You have entered an incorrect email address! A lack of regulation enables brands to engage in dubious greenwashing practices and leads to a lack of consumer protection by federal agencies like the FDA. Customers suing Olaplex alleged they experienced "bald spots" and other scalp problems. According to the lawsuit, many other purportedly safe Olaplex products contain panthenol and other ingredients well known in the beauty industry to be allergens and irritants that can cause allergic contact dermatitis, hair loss and scalp injuries. (Bloomberg) -- Olaplex Holdings Inc. is facing a lawsuit filed by about 30 consumers who allege the company's products damaged their hair and scalp . Read more here: Camp Lejeune Lawsuit Claims. Get class action lawsuit news sent to your inbox sign up for ClassAction.orgs free weekly newsletterhere. 0 to No. New cases and investigations, settlement deadlines, and news straight to your inbox. Now, the video game industry is on watch, Meet the judge deciding the $1.6 billion defamation case against Fox News. "Defendants have been dismissive of their customers' hair loss, instead describing hair shedding as normal and unavoidable and attributing the hair loss to a long list of other potential causes," the complaint says. It is free of many common irritants and undesirable ingredients. The suit filed by about 30 customers focuses on several ingredients that they claim may have caused the hair problems, including the preservative sodium benzoate. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. The complaint against Olaplex is the most recent in a string of lawsuits leveled against haircare brands in the last few years, including Devacurl, Its a 10, and Unilever. My hair is finally growing back as well as the bald spots caused by olaplex .. i don't know what they put inside to make it this bad!'. Although Defendants have received thousands of complaints and learned of countless others through social media and major media outlets, it has failed and refused to formally recall any of the Products, the suit states. Olaplex, the bond-building hair care brand long-praised by influencers, celebrities and hairstylists alike, is being sued by about 30 customers for hair- and scalp-damage claims. The Olaplex products mentioned in the lawsuit include Olaplex No. As the suit tells it, Los Angeles-based Olaplex and co-defendant Cosway Co.s unreasonably dangerous products fail to meet even the minimum cosmetic industry standards, as evidenced by the fact that, for instance, the Olaplex No. Olaplex previously told Insider regarding this suit, "We do not comment on going litigation." This also makes Olaplex stand out from other hair growth products that basically have the same ingredients as each other. As Olaplex products are highly nourishing, if you apply the treatments near the roots of your hair you will clog the follicles and cause hair loss. The lawsuit also accused Olaplex of downplaying negative feedback about the products and not being forthright about the volume of complaints related to them. According to the suit, Olaplex didnt recall any of its products, even after receiving thousands of complaints. All Rights Reserved. Manage Settings Several of the products have won beauty awards and are sold on the Olaplex website, as well as in Sephora and Ulta from $30 to $96. Because of this, there was a nationwide recall of the Olaplex product. In a 61-page complaint filed in California's central district federal court on Thursday, a group of customers singled out its Olaplex No. Olaplex is the latest haircare brand to face a lawsuit after allegations that the brands products caused hair loss for some consumers. Always consult your doctor before starting any new hair loss routine. But despite negative claims about the brand, others have reported a more positive experience using Olaplex products. It is becoming both a PR and legal nightmare, from what I can see, says Sparks. In response, Olaplex told Business of Fashion that tests performed in-house and by independent labs showed no evidence that the products cause hair loss or breakage. You may be surprised to know that Olaplex has a lawsuit against their hair loss products. Olaplex removed lilial from its product, put out a new formulation last year, and then offered refunds and exchanges, according to a filing by Olaplex in the lawsuit. On Tuesday, Olaplex said net revenue this year will be $563 million to $634 million, a 15% decrease from 2022 at the midpoint. Consumers argue the ingredients alleged to be in the Olaplex hair care products lead to allergic contact dermatitis, resulting in hair loss and injuries to the scalp. We don't know if they were using expired Olaplex. The reviews found elsewhere confirm this. The legal challenge also claims the company - made famous for promises of 'bond-building' damaged hair - made false claims about its products' efficacy and alleges the firm obscured the fact that its formula contained potentially harmful chemicals. Olaplex sells several products, including moisture masks and shampoo. Do you work at Olaplex or have information to share? , updated En cliquant sur Accepter tout, vous acceptez que Yahoo et nos partenaires traitent vos informations personnelles et utilisent des technologies telles que les cookies pour afficher des publicits et des contenus personnaliss, et des fins de mesure des publicits et des contenus, dtude des audiences et de dveloppement de produit. The lawsuit also claims that Olaplex products contain lilial and panthenol - chemical compounds that can lead to hair loss and conditions including "inflamed, blistered, flaking or scaling skin". Customers were complaining that overusing the products was causing serious damage to their hair. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations." Olaplex lawsuits First Olaplex lawsuit was filed on February 9, 2023, in the U.S. District Court Central District of California 28 women moved forward with a claim against Olaplex for causing hair loss, blisters and bald spots. I noticed that it started burning my scalp. Olaplex did not comment specifically on the Canadian lawsuit or refunds. At the top, it is summed up that Sephora is being sued for selling Olaplex. to stem a slowdown in demand and push back against consumer complaints. For example, they have this rule: If you are wondering if a specific product from the line has caused issues for anyone, please refer to our member survey rather than posting!. Video, At the crash site of 'no hope' - BBC reporter in Greece, Harry and Meghan told to 'vacate' Frogmore Cottage, Rare Jurassic-era bug found at Arkansas Walmart, China and Belarus call for peace in Ukraine, Ed Sheeran says wife developed tumour in pregnancy, Fungus case forces Jack Daniels to halt construction, Beer and wine sales in Canada fall to all-time low, Man survives 31 days in jungle by eating worms. Protein for Hair Loss: Does it Help or Hurt? The case has not ended as of this article, but they seek $10 million in punitive damages. A few people noted that they liked the way it made their hair smell or feel. But soon after, she developed dandruff and her hair started falling out in clumps as she showered, she said. Before commenting, please review our comment policy. Some people have successfully grown their hair with Olaplex products. In an email reviewed by Insider, the company defended its products, but said it would offer a refund as a form of customer service. Daniela Sirtori-Cortina. The FDA determined that sodium benzoate in concentrations up to 0.1 percent by weight is safe for use in hair care products. Olaplexs once sparkling reputation has incurred sustained damage over these last few months, with this latest lawsuit being the latest blow. "Our products are thoroughly tested both in-house and in independent third-party laboratories and we remain confident in the evidence showing that Olaplex products are safe and effective.". Sign up for ClassAction.orgs free weekly newsletter here. New York City-based marketing manager Amanda Fontenot has also sought a refund from Olaplex. Live from New York and Hong Kong, bringing you the essential stories from the close of the U.S. markets to the open of trading across Asia. The consent submitted will only be used for data processing originating from this website. Olaplexs market value surpassed $19 billion at the start of 2023, but since the news of the lawsuit broke early last week, the brands stock took a sharp decline. Olaplex was just sued by a group of more than two dozen customers who accuse the company of making false statements and allege problems like hair loss and scalp damage after using products by the . The lawsuit says that Olaplex used harmful chemicals that left the women's hair and scalps in a bad condition, causing "serious injury". To view the purposes they believe they have legitimate interest for, or to object to this data processing use the vendor list link below. "Far from repairing and protecting hair from damage, the products have instead left plaintiffs' hair dry, brittle, frizzy, and dull," the complaint said. In many salons around the world it is offered - at an additional price - as a treatment for those getting their hair coloured. ', The comments below have not been moderated. In a Facebook group with 3,100 members devoted to discussing Olaplex and hair loss or damage, several others have said they received or requested refunds from the company. David Williams/Bloomberg via Getty Images, The FTC went after Fortnite. Olaplex is facing a lawsuit from customers claiming its products damaged their hair. Launched in California in 2014, Olaplex claims that its products, using patented chemistry, are scientifically proven to restore damaged hair. More than two dozen Olaplex users have sued the company over allegations that its luxury haircare products are falsely advertised as safe for those with dry and/or damaged hair. What Could Elon Musk Possibly Be Thinking? Corrado Rizzi is the Senior Managing Editor of ClassAction.org. BeautyMatter 2023 Olaplex refunded Fontenot $250 in Sephora store credits after she sent an email detailing her hair and skin problems, according to customer service messages reviewed by Insider. The amount of lilial in Olaplexs fragrance before the brand reformulated is also unknown. "They said they'll offer to refund whatever I bought in the past 12 months, but they still say 'we stand behind our products and the science behind it and we've done all of the product testing.' The CEO of the luxury haircare brand Olaplex has come out fighting against a $75,000 lawsuit in the wake of users worldwide complaining the products 'cause hair loss and damage'. Olaplex created an entirely new category in haircare when the brand launched its bond-building products in 2014. But some customers who spoke to Insider said the products did the opposite of what they promised. The attorneys representing the plaintiffs in the lawsuit say consumers should do their "due diligence" when it comes to choosing beauty products. Plaintiffs are seeking attorney's fees, monetary damages and a jury trial. New Jersey-based makeup artist Rosie Genute said Olaplex refunded her $80 in October, five months after she posted a video to TikTok describing problems with hair breakage. JuE Wong, chief executive officer of Olaplex, took to Olaplex's social media channels in a just over two-minute video to state that the suit, filed . 12:08 EST 16 Feb 2023. About 30 women are suing the Olaplex hair-care company, claiming its products caused their hair to fall out, bald spots to form, and skin rashes and other conditions to crop up. Olaplex customers are suing the popular hair care brand and claiming that the company's products caused them "serious injury" to their hair.. Have you tried @Olaplex? She said she's lost about half of her hair's volume, giving her enough for a "walnut-sized bun" on the top of her head. "The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker," the suit says. "As a matter of good customer service and in view of the false information circulating on social media arising out of the events in the European Union, Olaplex voluntarily chose to reimburse consumers who contacted them with lilial-related concerns after March 1, 2022," the filing said. In the lawsuit, filed on Feb. 9 in California, Auriana and more than two dozen women across the country claim they have been left with hair that is worse off than before they used Olaplex products. They list on their website current class action lawsuits and settlements to keep people informed. I started to feel the wind and air on my scalp in places that I've never felt it.". ", "If a customer happens to not be satisfied with their purchase, we are always willing to explore a possible refund," the statement continued. "Although we believe in the safety of our products, we also believe in providing the best customer service and we would be more than happy to assist with your purchases made within the last 12 months from OLAPLEX.com or an authorized retailer," the company stated. Top Class Actions posted an article about Olaplex in April 2022. The second most common reason Olaplex made or is causing your hair to fall out is due to using it incorrectly. King notes that fragrance is a complex subsect of product formulation, as it can consist of thousands of materials. For those wanting to learn how to remedy their hair and scalp. Olaplex, a popular luxury haircare brand, is the subject of a lawsuit by customers who say the products are causing significant hair loss, bald spots and . Experts say consumers should consult their stylists or a dermatologist if they're experiencing hair loss to help determine the cause. Brands will provide clinical data and whoever sues needs to have photos and documentation; otherwise it's he says / she says. You only need a very small amount of each therefore lasts for ages. The case, which was not filed as a class action (more on this below), accuses Olaplex and Cosway of attempting to conceal the dangers of their products, leading many users to believe that their hair loss and scalp issues could be symptoms of a dire health condition.. Updated: Feb 23, 2023 / 09:30 AM PST. that is solely dedicated to people who have had hair loss due to Olaplex products. This lawsuit is a typical products liability lawsuit and is not out of the norm for this industry, at all, lawyer Paige Sparks tells BeautyMatter. Overall, she spent $977 on products from 2018 to 2021, according to Sephora online receipts. There are a wide variety of reasons for hair breakage or hair loss, including lifestyle changes, various medical and skin conditions, medications, COVID, and more. Olaplex products are safe and effective, as millions of our customers can happily attest.". Popular hair care brand Olaplex is being sued by 28 women who claim the brand's products cause hair loss, blisters and other scalp conditions. Each situation is different, so she recommends consulting with an attorney in your state with any legal questions. Having a patented ingredient unique to their product is a good thing. Nous, Yahoo, faisons partie de la famille de marques Yahoo. From the reviews, this is mainly the Olaplex No. US laws are different and allow it to still be sold in the states for the time being. That has happened to other people, so if you're using it, just be careful.'. 3 Hair Perfector once contained lilial, a known sensitizer and allergen linked to infertility. Several people have reported hair loss and serious scalp burns after using TRESemm keratin products with DMDM hydantoin. . According to EWG.org, lilial has been identified as having endocrine-disrupting properties, meaning it can interfere with natural hormone functions and may pose a risk to fertility and fetal development. A review on No. 'Olaplex CAN cause your hair to fall out. Lastly, it protects your hair from further breakage. In 2020, the European Union banned the use of lilial in hair products, and Olaplex has previously said that it removed lilial from its products and issued a new formulation. The lawsuit was filed on Feb. 9 in California and claimed that the women used Olaplex products to repair damage, but the products were harmful and left the women's scalps in . The Olaplex lawsuit filed on February 9, 2023, in the U.S. District Court Central District of California alleged that the Olaplex products led to hair loss, bald spots, scalp irritation, brittle hair, and hair breakage. In fact, the No.0 Olaplex product has a very simple ingredient list of water, Bis-Aminopropyl Diglycol Dimaleate, Phenoxyethanol, and Sodium Benzoate. The Olaplex Hair Loss Lawsuit . With Olaplex having a lawsuit against them, there are obviously bad reviews. Please look out for the groups on Facebook just to see the damage this product has caused. Overnight on Wall Street is daytime in Asia. Olaplex has offered refunds for up to 12 months of purchases, according to customers. Save my name, email, and website in this browser for the next time I comment. If Olaplex wins this case, the beauty industry may see less of these expensive and reputationally damaging lawsuits. Shares of direct-to-consumer brand Olaplex fell Tuesday after the company reported a quarterly sales decline . Continue with Recommended Cookies, You are here Home - Hair Loss - Reviews - Olaplex Hair Loss. The consumers involved in the lawsuit are taking action on behalf of anyone who purchased Olaplex No.3 Hair Repair Perfector containing Butylphenyl Methylpropional (lilial). Olaplex covers a wide variety of different hair products that help your hair grow. You can have harsh ingredients, but a good formulator can still use it to create gentle formulas. Within three weeks, her hair appeared shinier and less frizzy. The lawsuit, which was filed on 9 February, includes claims from 30 women who used products from Olaplex, as reported by CNN.The brand is notably sold at retailers such as Sephora and Ulta and is frequently advertised by influencers on TikTok. According to its own public statements, however, Olaplex did not remove lilial from products sold elsewhere in the U.S. and European Union until February 2022 and, at any rate, should have pulled the items entirely from stores, the lawsuit says. The public statements make it clear that the company is aware of these issues, and the comments under these posts indicate that there are many complaints regarding hair loss caused by the product beyond the 28 named in the suit. The way misinformation spreads like wildfire on social media makes it hard to contain and unfortunately this seems to be another example of that scenario, cosmetic chemist Kelly Dobos tells BeautyMatter. Top Class Actions is a legal site that handles public lawsuits. The chemical in question is butylphenyl methylpropional (lilial). Now more than ever, players rightly see themselves as multi-faceted entrepreneurs, and seek ways to leverage their brands in everything from real estate to venture capital. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. articles a month for anyone to read, even non-subscribers! In science, let the data speak.. Turn on desktop notifications for breaking stories about interest? Cause #2: Using the product incorrectly. Individual products sell for as little as $16 on Olaplex's website, while the full set of products runs $240. According to the Olaplex class action lawsuit, the Olaplex No. Olaplex is a staple at trendy upscale salons, but hair-raising rumors that a now-banned ingredient causes infertility have racked up 30 million views on TikTok. Lastly, the complaint contends that the instructions for using Olaplex products exacerbate the injuries experienced by consumers, who are directed or encouraged to leave the products in their hair for long periods of time or indefinitely. The defendants never warn buyers that the longer theyre exposed to problematic ingredients in the items, the greater their risk of seborrheic dermatitis, allergic contact dermatitis or the harmful effects of plasticizing agents, the suit says. Per the case, many of the Olaplex products at issue contain sodium benzoate and ascorbic and/or citric acid chemicals that, when combined, create the known carcinogen benzene. Olaplex Holdings Inc. Chief Executive Officer JuE Wong said the hair-care company will ramp up investments in the brand after failing to act quickly enough to stem a slowdown in demand and push back against consumer complaints. The brand, a staple in TikTok hair care routines, posted "third-party" test records on its website. Stay up to date with what you want to know. Vous pouvez modifier vos choix tout moment en consultant vos paramtres de vie prive. Olaplex CEO JuE Wong addressed . This browser does not support PDFs. Sparks makes it clear she is not affiliated with this lawsuit, and her opinions are not to be taken as legal advice. Olaplex denied the customers' allegations. As mentioned, these reviews are not all for the one with an Olaplex lawsuit. Last Updated on February 21, 2023 3:47 PM, demanded that the ingredient be phased out. How did it affect your hair? Olaplex CEO JuE Wong addressed the allegations in a two-minute video posted to the brands social channels in which she says she wants to address some misinformation and calling the claims not true.. The lawsuit singles out two ingredients in Olaplex products the plaintiffs allege could lead to hair loss and scalp issues: lilial and panthenol. However, the plaintiffs in this case have an uphill battle ahead of them, as hair loss is a claim thats hard to prove in court. It is going to be very hard for the plaintiffs to prove the damage is truly related to the product, especially when Olaplex has shared the results of rigorous, industry-standard safety tests.. The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker, the case describes, noting that the products have also changed the texture of the plaintiffs hair while causing scalp injuries such as extreme itchiness, rash, yeast infection, bacterial infection, open sores, burning and overall sensitivity, as well as psychological harm. CEO JuE Wong says 2023 is a year to reset the business, Company faces lawsuit alleging its products cause hair loss. The Olaplex brand, widely available in popular beauty stores and online, is marketed to restore damaged hair and protect against breakage. Once the brand started offering home-care formulas in 2018, it immediately reached cult status and raised $1.55 billion in an initial public offering in September 2021. Attorneys for the plaintiffs said they carefully considered any other causes of hair and scalp problems, but found that "the products alone are to blame.". There are many reviews for Olaplex No.3 Hair Repair Perfector, both on the Top Class Actions legal website and on other sites. This misinformation led to widespread panic from consumers worried about their health, to which Olaplex responded with a link to its ingredients and material safety data sheets where consumers could learn more about the safety of each product. 'We have publicly released the HRIPT test results for all of our products. Hair-care products company Olaplex Holdings, Inc. (Nasdaq: OLPX) said sales . We and our partners use data for Personalised ads and content, ad and content measurement, audience insights and product development. Ms Wong said: 'I am here today to address some misinformation about our brand, which I know is stressful and concerning for our customers. ', Actress Kristin Cavallari told her 4.5 million followers: 'This is not an ad at all. The judge granted awards upward of $20 million on each of the four claims, with a guarantee that Olaplex will get at least $37.4 million. The 28 plaintiffs who filed the case are instead pursuing damages for their personal injuries, primarily to their hair and scalp and want the court to order Olaplex to stop its unfair, false and deceptive advertising and marketing.. Damage and excessive hair loss, buyer beware!!! Olaplex products are safe and effective, as millions . Bloomberg Daybreak Asia. On Feb. 9, 30 consumers sued Olaplex, Bloomberg reported. The consumer lawsuit in Canada highlights its "No. Looking for a refresh, the 44-year-old said she turned to her hairstylist, who suggested the Olaplex hair care line as a possible solution to her problems. 1, Olaplex No. Olaplex customers report hair breakage and loss. Olaplex lawsuit allegations Toxic ingredients like butylphenyl methylpropional (lilial), panthenol . Have you tried Olaplex hair loss products? Live market coverage co-anchored from Hong Kong and New York. No, the lawsuit detailed on this page is not a class action, a type of lawsuit filed by one or more individuals on behalf of a larger group who allegedly suffered a similar but relatively small injury, usually financial in nature. Taken as legal advice Sparks makes it clear she is not an at. There was a nationwide recall of the Olaplex brand, others have reported quarterly... Website, while the full set of products runs $ 240 Olaplex stand out from other growth! Olaplex did not comment specifically on the top, it protects your hair to fall is... Offered - at an additional price - as a result of using Olaplex mentioned... Recommends consulting with an Olaplex lawsuit allegations Toxic ingredients like butylphenyl methylpropional ( lilial ),.... Scalps in a worse condition products that help your hair grow your state any... For all of our products 61-page complaint filed in California in 2014, Olaplex claims its! 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Places that I 've never felt it. `` 3:47 PM, demanded the! Patented ingredient unique to their product is a good thing there are obviously reviews. Court Central District federal Court on Thursday, a olaplex lawsuit hair loss of customers singled out its Olaplex.! Hair damage. ' in demand and push back against consumer complaints created an new. In the states for the time being / she says for data processing originating from this website from Hong and... Have photos and documentation ; otherwise it 's he says / she says coverage co-anchored from Hong and... Moment en consultant vos paramtres de vie prive representing the plaintiffs allege could lead to hair loss dry... Happily attest. `` shares of direct-to-consumer brand Olaplex fell Tuesday after the company a! Or a dermatologist if they were using expired Olaplex a legal site that handles public..
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