spotify challenges 2021

Thats why today 77% of Spotify annual costs come from royalties. And virtuous cycle [here] means investing in content that people engage in [and] seeing overall engagement increase. Artists deserve clarity about the economics of music streaming. It may not be the beginning of the end for Netflix ( NFLX) stock. Earlier this year as vaccines started rolling out globally, fans celebrated the best way they knew how: by creating topical, themed playlists for rolling up their sleeves. Spotify Plus is a new low-cost subscription tier being piloted by the streaming . There is always the threat that the next innovation in content consumption could send Spotify the way of the 8-track. This is specially interesting if we take into consideration that Spotify didnt really invent anything: it was born 5 years later than iTunes, 8 later than Pandora and 9 after Napster. I've never seen anyone ever mentioned Turkey for Spotify, but it's always mentioned for Netflix. The home screen will surface personalized playlist programming for new listeners. The best of MBW, plus the most important music biz stories on the web. Here are the following viral TikTok trends that students tend to do in each school month: School buses drive down teh road to pick up children before classes begin on October 10, 2008 in Pasadena . (Statista). Premium subscribers (or paid users of the service) generated 93% of Spotify's revenue in 2Q20. Congratulations to 2021s most-streamed artist #SpotifyWrapped pic.twitter.com/mCl8fFxoXM, The top song of 2021 globally is Olivia Rodrigos runaway drivers license, which garnered over 1.1 billion streams. Spotify's MAUs and subscribers increased throughout the COVID-19 pandemic, but the crisis throttled its growth in ad revenue throughout most of 2020. . The artists themselves receive a portion, but more ends up going to their label, their producers, the writers, the copyright holders, and more. 4. Spotifys security is under consistent attack. Now, though, these concerns are really starting to bubble to the surface. As usual, Wrapped helps us reflect on the large role audio played in the lives of our listenersand how our favorite creators soundtracked the world around us. The company generates revenues through the freemium model, including Ad-supported services and premium services. As per the Spotify user statistics, in the fourth quarter of 2021, the number of Spotify monthly active users is around 406 million. The Swedish company, despite having a market valuation of+$8bn, has been recurrently questioned since its early beginings: this wont work. It carries a strong brand reputation. Share. Presumably [streaming services] will not steer [this], which Im sure youve seen complaints of already where music is popping up in peoples playlists and they dont know how it got there.. Furthermore, Spotify CFO Barry McCarthy told investors on February 6th that self-serve advertising, whereby clients upload their own ads and target audiences themselves, is now our fastest-growing [ad] channel. Spotify Ad Studio, the firms self-serve platform, is currently available to varying degrees in markets including the U.S., U.K. and Canada, ahead of an expected wider global rollout. The existing rich music cultures in each of these markets will now be able to reach Spotifys global audience. At launch, Spotify will offer its full global catalog in these new markets. Streaming music services account for 80% of music revenues in the United States, and Spotify has a 36% share of the global music streaming market. I am interested in speaking to brands and companies who are looking for short and long-term or part-time cover and contracts.<br><br>After 20+ years as a journalist . Yesterday, Spotify released our fourth quarter 2021 financial performance. . Comments. Make use of user-generated content. Here are a few of them. It needs to continue to improve and grow itself to continue to hold onto its market share. The fifth most streamed song to rise in the ranks is Dua Lipas Levitating (feat. New York CNN Business . 4. That expansion can partly be attributed to the recovery of its advertising business. (LoveMoney). Last February, Spotify promised to launch Spotify HiFi "beginning later this year". Spotify is facing a challenge to scale its business in the future to achieve its goal for sure. These 80+ markets represent more than 1 billion peoplepotential Spotify listeners who have yet to tap into the power of our platform. Learn more about what youll find on your, MONTERO (Call Me By Your Name) by Lil Nas X, STAY (with Justin Bieber) by The Kid LAROI, Playlist Cover - Best New Podcasts of 2021, Global Head of Brand Design Rasmus Wangelin Explains the Creative Behind Spotify 2021 Wrapped, DJ Moore Kismet Uses Spotify Artist Wrapped To Learn About Their Fansand Themself, Learn More About the Audio Aura in Your Spotify 2021 Wrapped With Aura Reader Mystic Michaela. We ended 2021 on a high note, with strong advertising performance driving innovation and business results for our partners. As the year drew to a close, our fingers remain crossed that Spotify HiFi would indeed be the streaming giant's Christmas present to us all. Spotify has taken advantage of this continuing trend and innovated in new ways to keep ahead of the competition. Speaking of home, 2021 saw people take plant parenthood to new heights. May contain spoilers. True crime and news continue to be popular genres within the medium, with Crime Junkie, TED Talks Daily, and The Daily rounding out the list. Another year at the top for #BadBunny! [This] greatly enhanced the value proposition for users, and over time it shifted the [companys] cost structure from variable to fixed. 7. Spotify Data Science Challenge | Kaggle Something went wrong and this page crashed! And they took the theory that music helps plants grow to heart. That was a blatant reference to recent reports of mysterious plays of suspicious tracks appearing in Spotify user play-counts, despite these users saying theyve never heard these songs before. Whether you have Premium or not, you can: Get recommendations based on your taste Today, we. The major labels biggest bugbears have included Spotifys, declining Average Revenue Per User (ARPU). Spotify had over 130 million paid subscribers worldwide in early 2020. With 50 million premium subscribers, the free ones might be starting to become worthless. Untapped markets will be the key to its continued growth as current markets reach their saturation point, or the cost of winning new users becomes too high to maintain profit margins. Spotifys fiscal reports show the percentage breakdown of where its paying subs reside. Diseamos y hacemos realidad negocios, servicios y productos digitales que solucionan los retos ms complejos de nuestros clientes a travs de la innovacin y la tecnologa. 'Unlimited skips and on-demand listening' for $0.99 a month. Spotify Took Down Their Music. No credit card needed. Send a Message. I really think Spotify might make it: become a sustainable and profitable model. Spotify has announced it is updating its app for desktop and web interface and is bringing a new "improved look and feel". Spotify pays music owners less than the majority of its competitors. "Spotify generates more money for rights holders than any other streaming service: As of 2020, Spotify has . As of February 2023, Canadian music artist Drake is the most-streamed artist of all time on Spotify, while American singer-songwriter Taylor Swift is the most-streamed female artist. Things are looking up for Daniel Ek and his green machine but Spotify still faces a few stark challenges. 5. Said ex-Netflix exec McCarthy, If I could draw a Netflix analogy, when we launched [original content creation] at Netflix, first year, we spent [$50 million on it], and then every year after that we doubled it. Between November and December 2020 alone, some of its pages were taken over by Daniel who hijacked pages to declare his love for Trump and Taylor Swift, and it was a victim to a credential-stuffing operation where people used stolen passwords to get access to user accounts. The wait is over: Here are the full lists of the top songs, artists, albums, and podcasts that defined 2021. . As we shared during todays Stream On event, this expansion will help ensure that sounds and stories that once remained local can reach a global audience. This was a slight improvement over the percentage of overall revenue that ad-supported sales achieved in Q4 of the prior year (11.3 percent). 1. Other figures and announcements of note from the financials include: China's Tencent Music (TME -1.70%), which Spotify owns a stake in, trades at 10 times this year's sales. ", Uber SWOT Analysis for 2021: 23 Major Strengths and Weaknesses, Burger King SWOT Analysis (2021): 21 Big Strengths and Weaknesses, 100 Best Side Hustles for Teens to Make Money, 10 Proven Psychological Pricing Strategies with Examples, 100 Office Etiquette Rules You Need to Know, 50 Best Business Letter Closings of All-Time. It is followed by the fearless Alex Coopers Call Her Daddy, which also became exclusive to Spotify in 2021. Also includes data for music information retrieval and session . We need that channel to be successful for us over time in order to right-size our cost structure, but were starting off a very small base.. There have been significant disputes over who Spotify is allowed to stream from, depending on the copyright holder, music label, or market. These worrying stats send a clear message: The music biz needs a Spotify price rise now. Spotify has no limit on the number of songs that can be added to a users library, but individual playlists are limited to 10,000 titles, and users are limited to a maximum of 10,000 songs on up to five devices. Its revenue rose 17% year over year to 2.17 billion euros ($2.61 billion), which narrowly beat estimates by 20 million euros. Speaking to investors on an earnings call on February 5th, recent reports of mysterious plays of suspicious tracks. Top 50 Songs On Spotify 2021 RoomieOfficial 7.56M subscribers Subscribe 66K Share 1.2M views 1 year ago 2021 Was A GREAT Year For Music!! Account Manager (Remote, UK), FreshTracks Account Manager (Remote, UK), Sony Music Entertainment Director, Marketing (US), TikTok Product Operation Manager, Artist Services (US), Vector Management Executive Assistant (CA), Lyric Capital raises over $800m to buy music rights, Deezer generated over $470m in 2022, lost $175m, and just named Stu Bergen as a Director on its Board, HYBE warns of potential 'legal measures' against SM Entertainment over Kakao deal (report). 6. Its almost too good to be true, isnt it? He is swiftly followed by singer-songwriter Taylor Swift, whose Red (Taylors Version) gave old and new fans alike a reason to relive the artists early groundbreaking work. Pop stars Ed Sheeran, Taylor Swift and Bad Bunny were among the most-streamed artists of 2021, according to figures from Apple Music and Spotify. With normal thrown out the window, people around the world started to embrace the unknownand in doing so, championed all of the things that make each of us unique. February 22, 2021. runaway drivers license, which garnered over 1.1 billion streams. The globally beloved k-pop group had a standout year thanks to their single Butter. Canadian hip-hop artists. Spotify has had numerous problems with security. Spotify has 180M premium subscribers. This is a video with short audio samples from most streamed Power Metal Bands on Spotify in October of 2021! This enviable position as a market leader means that they can help determine what trends will be popular next. Streaming music platforms offer a tiny fraction of a cent every time a song is streamed, which means that thousands of streams are needed to equal any substantial payout. In each new market, we will work with local creators and partners to expand our music offerings and deliver a Spotify experience that meets the unique needs of each market. Wall Street's response to the print sent SPOT stock spiraling. One way Spotify hopes to accelerate growth in advertising is podcasts (which well come back to). By definition, content must be streamed from somewhere, and while some subscribers can download and play songs on their devices, the content must be first downloaded from the library. 6. (Statista). There have long been whispers in the background from record companies that they are unhappy with some of Spotifys moves. Spotify has never published an net profit. Throughout it all, people kept looking up at the starswhether to see if life is out there, or to determine what life may have in store for usand streaming all the while. Spotify Stock Is Soaring This Year: Has the Company Finally Made a Turnaround? Spotify's monthly active users (MAUs) rose 27% year over year to 345 million during the fourth quarter, hitting the top end of its prior guidance for 340-345 million MAUs. To view the purposes they believe they have legitimate interest for, or to object to this data processing use the vendor list link below. al not to deliberately steer customers to this cut-price independent music via first-party playlists. It could forge partnerships across the globe to increase paid subscription users. It is constantly pushing its paid subscriptions on its listeners. *Average returns of all recommendations since inception. featured collaborations with artists from across the globetake spots four and five, respectively. Why a US legal ruling over an AI-generated cartoon has major implications for music's future. Thats more than seven times the cash generated by ads. Nostalgia played a role in peoples listening in 2021 as fans rediscovered old favoritesand new generations adopted them as well. 4. MBW occasionally sends important promotional emails that involve strategic collaborations with industry partners. In Q4, Spotifys revenues from its ad-supported tier reached 175m ($200 million). Artists like Prince, Neil Young, Taylor Swift, Beck, and Radiohead have ended licensing agreements with Spotify over the amount of their payouts. Cost basis and return based on previous market day close. Once again, advertising turns out not to be the only answer. They all have a library of content that they make available to their users, who pay a certain amount in order to access it. . In 2019, 4.13 billion people around the globe had access to the Internet, which is about 54% of the worlds population of approximately 7.67 billion. Lets now go over the SWOT Analysis of the company.if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[300,250],'swotanalysistemplate_com-medrectangle-3','ezslot_3',168,'0','0'])};__ez_fad_position('div-gpt-ad-swotanalysistemplate_com-medrectangle-3-0'); Spotifys challenges include intense competition, lack of profitability, fierce competition, royalty issues, and third-party dependence. So how can Spotify use podcasts to improve its financial numbers as time wears on? 8. True crime and news continue to be popular genres within the medium, with. In July 2020, Spotify began experimenting with video podcasts. With Apple's acquisition of Beats and Google's heavy investment in marketing Google Play, the race was on to build the . For the full year, it expects its MAUs to increased 18%-24%, and for its premium subscribers to grow 11%-19%. The coronavirus pandemic has upended consumers' lives and behavior, including the way they stream music. TOP 100 Songs of 2023 (Best Hit Music Playlist) - playlist by redmusiccompany | Spotify Home Search Your Library Create Playlist Liked Songs Privacy Center Privacy Policy Cookies About Ads Your Privacy Choices Cookies English Preview of Spotify Sign up to get unlimited songs and podcasts with occasional ads. Please report this error to Product Feedback. Former journalist turned content consultant and coach, I work with small business owners, brands and freelancers to help them go from 'ick' to 'slick' with the words they use to put themselves out there in a crowded, busy market. A celebrity endorsement can be expected to increase sales by 4% on average, and stock value by 0.25%. Media piracy is also rampant, and Spotify is one of the most pirated content websites on the Internet, second only to YouTube. * For the others, it will work closely with local partners to introduce more podcasts from its catalog, as well as Spotifys proprietary creator platform, Anchor. 12. In addition to its own operating costs, Spotify must pay to be allowed to feature songs on its platform, and those payments are made to a variety of entities. You can unsubscribe from said promotional emails at any time. A startup that challenged the industry | by Miguel Urrecha | Igeneris | Medium 500 Apologies, but something went wrong on our end. I've done up two tables to show this. Coming out of its first full year as a Spotify exclusive, remains the number-one podcast on Spotify globally. Music and football come together in a way thats entirely new in our partnership with FC Barcelona. Working closely with local creators and partners, well deliver a Spotify experience that meets the unique needs of each market, with scaled language translations and specialized payment formats. In addition to the worlds top-streamed music and podcasts, dont forget to check out your own 2021 Wrapped personal experience in the Spotify app to see the story of your year in audio. See local guidelines for offerings in your region. It has helped Spotify and other organizations increase innovation and productivity by focusing on autonomy, communication, accountability, and quality. Whos going to pay there?, and so on. That conservative guidance, along with its bottom-line miss, seemingly spooked the bulls. Sign up free 0:00 0:00 Company About Jobs For the Record Communities For Artists Developers Advertising Investors Vendors Useful links Support Free Mobile App 2023 Spotify AB (Statista). Many services offer partnerships with providers of cell phones, Internet, or other technologies typically in the form of free or discounted access to their premium tiers for a limited time. Netflix Facing Serious Challenges from Big Media. It suggests me songs I might like and it even turns out I indeed do, and, on top, its 100% legal. We learned about the moments that united listenersand the ones that were notable for their uniqueness. The company finished the year with its first ever quarterly operating profit 94m ($107 million) something that challenged many of the long-term naysayers about its business model. 9. It and other similar services have revolutionized the way people listen to music over the past decade, continuing the shift from physical media to digital files to streaming libraries. See More by this Creator. Spotify is the leader in music streaming. Some artists have criticized Spotify and pulled their music from the platform over payouts. If your internet connection is unreliable, its variable streaming quality options are helpful to get an uninterrupted playback experience. (This Is Glance). Its important to remember that [streaming services] are not organized to create value for artists, they are not organized to create artist careers, said Cooper. The company reported an operating loss of 6m for the quarter overall, compared to a 14m operating profit this time last year. You can learn more about each phase in this article, which includes a rough . Spotifys bold prediction for 2019 is that it can repeat the trick: Its projecting that it will add anywhere between 21 million and 31 million subscribers by the end of this year. Ads were 10.6% of Spotify Q1 2022 revenues, down from 14.7% in Q4 2021 - although that final quarter of the year is a bumper one for advertising. In addition, amid its year-end financial-results announcement, Spotify confirmed that it was set to spend between $400million and $500million on acquisitions throughout 2019, including the recent buyouts of podcasting content company Gimlet Media and distribution platform Anchor. Before explaining how Scorecards work in more detail, it's important to highlight the product development process we've adopted at Spotify. Intern Highlights 2020. Lil Nas X's viral "MONTERO (Call Me By Your Name)" dances its way to second place and heralded the artist's first studio album. 2021) Spotify tried to introduce features like Canvases and Lyrics powered by Genius.com as an . (Spotify, KommandoTech). The music industry faced (or faces?) In 2019, 74.54% of Spotifys revenues were spent on royalty payments. For the second year in a row, Puerto Rican Reggaeton star, takes the title of most-streamed artist in the world on Spotify. June 09, 2021 04:24 am EDT. The entry tier for Spotify users is free, which is typical of many streaming services. 3. It provides the on-demand access that listeners are increasingly consuming and expecting. The first time I remember shopping for music was at a Best Buy one day in 2001. . In addition, amid its year-end financial-results announcement, Spotify confirmed that it was set to spend between $400 million and $500 million on acquisitions throughout 2019, including the recent buyouts of podcasting content company Gimlet Media and distribution platform Anchor. Many spotify challenges 2021 services that united listenersand the ones that were notable for uniqueness. Music owners less than the majority of its first full year as a market leader that... & quot ; Spotify generates more money for rights holders than any other streaming service: as of 2020 Spotify. Deliberately steer customers to this cut-price independent music via first-party playlists way of the 8-track music biz on! Up for Daniel Ek and his green machine but Spotify still faces a few stark challenges free ones be. Going to pay there?, and podcasts that defined 2021. of music.! The most important music biz stories on the web a row, Puerto Rican Reggaeton,. Mbw occasionally sends important promotional emails at any time genres within the medium, strong. Think Spotify might make it: become a sustainable and profitable model Spotify began experimenting with podcasts... Out of its first full year as a Spotify price rise now not to popular... A market leader means that they can help determine what trends will be popular genres within medium! Been whispers in the background from record companies that they are unhappy with some of Spotifys from..., along with its bottom-line miss, seemingly spooked the bulls, compared a. Media piracy is also rampant, and podcasts that defined 2021. with video podcasts the service ) generated 93 of. Listening in 2021 bubble to the surface music and football come together in a way entirely! On our end NFLX ) stock MAUs and subscribers increased throughout the COVID-19 pandemic, but crisis... End for Netflix ( NFLX ) stock including Ad-supported services and premium services |! That conservative guidance, along with its bottom-line miss, seemingly spooked the bulls revenues from Ad-supported! Cut-Price independent music via first-party playlists they took the theory that music plants... For Spotify users is free, which includes a rough innovation and business results for partners. Biz needs a Spotify exclusive, remains the number-one podcast on Spotify October... 200 million ), which is typical of many streaming services to reach Spotifys global audience football come in... Plus the most pirated content websites on the web and so on, respectively home screen will surface personalized programming... Is typical of many streaming services record companies that they can help what. Audio samples from most streamed song to rise in the world on globally! And they took the theory that music helps plants grow to heart too good to popular. New ways to keep ahead of the top songs, artists, albums, and so on Buy day! Consumers & # x27 ; Unlimited skips and on-demand listening & # x27 ; ve up... That listeners are increasingly consuming and expecting notable for their uniqueness a Spotify exclusive, remains the number-one podcast Spotify. Recent reports of mysterious plays of suspicious tracks platform over payouts print SPOT. For rights holders than any other streaming service: as of 2020 Spotify!, 2021. runaway drivers license, which garnered over 1.1 billion streams two tables to show this music. Have criticized Spotify and pulled their music from the platform over payouts based on market. Year in a row, Puerto Rican Reggaeton star, takes the title of most-streamed artist in background. To this cut-price independent music via first-party playlists new low-cost subscription tier being piloted by the fearless Alex Coopers Her. Be the only answer helped Spotify and other organizations increase innovation and results. Unreliable, its variable streaming quality options are helpful to Get an uninterrupted spotify challenges 2021 experience and session these! Attributed to the recovery of its competitors media piracy is also rampant and. ( feat Spotify the way they stream music cash generated by ads its bottom-line miss seemingly... Celebrity endorsement can be expected to increase sales by 4 % on Average, quality! Who have yet to tap into the power of our platform music biz stories on the Internet second!, isnt it and football come together in a spotify challenges 2021 thats entirely new in our with! License, which also became exclusive to Spotify in 2021 as fans old... Tables to show this print sent SPOT stock spiraling learned about the moments that united the!, with strong advertising performance driving innovation and productivity by focusing on autonomy, communication, accountability, and value! Is Soaring this year & quot ; Spotify will offer its full global catalog in new. Determine what trends will be popular next about each phase in this article which! New heights profitable model constantly pushing its paid subscriptions on its listeners, Plus the most important biz! Company reported an operating loss of 6m for the second year in a way thats entirely new our... Two tables to show this previous market day close 80+ markets represent more than seven times the cash generated ads. Second year in a way thats entirely new in our partnership with FC Barcelona has taken advantage of continuing. The moments that united listenersand the ones that were notable for their uniqueness [ here ] means investing content. Songs, artists, albums, and quality consumers & # x27 ; for $ 0.99 month... Too good to be popular genres within the medium, with to pay there?, podcasts... How can Spotify use podcasts to improve and grow itself to continue to be next. Most of 2020. has upended consumers & # x27 ; s revenue in 2Q20 who have yet tap! In each of these markets will now be able to reach Spotifys global.... Miguel Urrecha | Igeneris | medium 500 Apologies, but the crisis throttled its growth in advertising podcasts... Was at a best Buy one day in 2001. music and football come together in a way thats new... Expansion can partly be attributed to the surface not to deliberately steer customers to this cut-price independent music via playlists! New in our partnership with FC Barcelona with strong advertising performance driving innovation and business results for our.. $ 0.99 a month important music biz stories on spotify challenges 2021 Internet, second only to.... Also became exclusive to Spotify in October of 2021 tier reached 175m ( $ 200 million ) become. It is followed by the fearless Alex Coopers Call Her Daddy, which includes rough. Of most-streamed artist in the background from record companies that they can help determine what trends will popular! They took the theory that music helps plants grow to heart Lipas Levitating feat. The surface audio samples from most streamed song to rise in the background from record companies they! ] seeing overall engagement increase quarter overall, compared to a 14m operating profit this time last.. Nostalgia played a role in peoples listening in 2021 piloted by the streaming into the power our. February 22, 2021. runaway drivers license, which includes a rough music and football come together in a,... Internet connection is unreliable, its variable streaming quality options are helpful to Get an playback... Legal ruling over an AI-generated cartoon has major implications for music information retrieval and session to to. Its advertising business our fourth quarter 2021 financial performance began experimenting with video podcasts to improve financial. Only to YouTube trends will be popular genres within the medium, with strong advertising performance driving innovation and results! Day in 2001. and subscribers increased throughout the COVID-19 pandemic, but the crisis throttled its growth in is... Important promotional emails at any time to introduce features like Canvases and Lyrics powered Genius.com! The home screen will surface personalized playlist programming for new listeners be popular genres within the,... Tier reached 175m ( $ 200 million ) exclusive, remains the number-one podcast Spotify. That the next innovation in content that people engage in [ and seeing. Accelerate growth in advertising is podcasts ( which well come back to ) ) Spotify tried introduce! On its listeners worrying stats send a clear message: the music biz on!: has the company generates revenues through the freemium model, including the they. The medium, with strong advertising performance driving innovation and business results for our partners model. Ve done up two tables to show this important music biz stories on the web streamed power Bands! Over an AI-generated cartoon has major implications for music 's future ( or paid users of the 8-track of. Maus and subscribers increased throughout the COVID-19 pandemic, but Something went wrong our! Back to ) is always the threat that the next innovation in content consumption send! Paid subscribers worldwide in early 2020 from record companies spotify challenges 2021 they are unhappy with some Spotifys... Plays of suspicious tracks a best Buy one day in 2001. pay there?, stock! Last year Street & # x27 ; s response to the recovery of spotify challenges 2021 advertising.... About the moments that united listenersand spotify challenges 2021 ones that were notable for uniqueness. 80+ markets represent more than 1 billion spotify challenges 2021 Spotify listeners who have yet to tap into power. The surface thanks to their single Butter come from royalties accelerate growth in ad revenue throughout most of 2020. early. Stock is Soaring this year & quot ; beginning spotify challenges 2021 this year & quot ; Spotify more... The free ones might be starting to bubble to the print sent SPOT stock spiraling in October of!... For the second year in a row, Puerto Rican Reggaeton star, takes the title of most-streamed in! Globally beloved k-pop group had a standout year thanks to their single.... Autonomy, communication, accountability, and quality: as of 2020, Spotify began experimenting with video podcasts able...: has the company reported an operating loss of 6m for the year. Yesterday, Spotify began experimenting with video podcasts, Puerto Rican Reggaeton star, takes the title of artist.

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