marketing analytics usc syllabus

Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. *gBAt@eYq@'"%9*D$ x[YsF~w8Jlyl#R)1 h $cF:nkun+_o,NwOH? hbbd``b` tV..^J'{?3I!0C p*I 2 EH(Th)4pAAn&%p-#BQA"NDE`Y>7;^PrI0+F1t:AC This diversity enhances our students classroom experience and allows them to learn from students of different backgrounds, nationalities and interests. Hear about the resources we offer students, what were looking for in applicants, and why you should apply. There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. Your session has ended. Prospective students apply for admission to begin the program in the summer term. Duplicates credit in the former DSO 566. Homework submission guidelines and final project details can be found at the end of this syllabus. Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. Syllabus dso 458 essentials of business data analysis using semester: time: spring 2023 mw 2:00 pm 3:50 pm units classroom: jff 331 professor: inga maslova Maximum units which may be applied to the degree to be determined by the department. Presentations by faculty, visiting researchers, and advanced students. Review and discuss current research in Marketing. 0 We are top 5 in the UK for Marketing (Complete University Guide, 2023). This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. ` pPh=\kv)YL Vf`Ar \4 dNdn. jh` ~;@?ifc1(Y1hv'io;Zj[2g$\zg}c>|-ES^xm>F^wb8qN ../8:If^IlSQL/ )SNYSVpGb{6&=BY?Q2w6hM"e#V|zN. Techniques for building and analyzing advanced quantitative analytical models. USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. hbbd```b``^"k@$ Students who are interested in the behavioral aspect of marketing should select the Consumer Behavior Track. Students gain a working knowledge of conjoint analysis, logit analysis, RFM analysis, tools for consumer segmentation and positioning, pricing analysis, and an introduction to machine learning, recommendations systems, and digital marketing analytics. <>>> Prerequisite: MKT 445. You may EMAIL the SAC. Please visit all the sections of our website to learn more about the program and return frequently to see the new offerings and program updates that we promise to make on an ongoing basis. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. You are also welcome to email us on [email protected] if you have any questions. Course Description This course is aimed at familiarizing students with data-driven marketing The class takes a very hands-on approach with a combination lectures, cases, and exercises. xHF~NG:KeJlUx*p_9/^=-*() Kbv@1A(gp#{~gaJ?7w0@Lu9c2XtGVwVN"KK NC4Gk2".=.cV7X%xUE;bFxveI/HXJJUx#/I@}R*/CnTfVy7^$t|FPKfp-ar,HJ2>gSV#C)JjP\H hY*HABC9wA This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. For previous semesters, check the Schedule of Classes archive. %PDF-1.5 USC Sol Price School of Public Policy [email protected] Select Lectures and Class Exercises by: Yann Duzert, Ph.D. Director Guerreiro Ramos Joint Chair. A minimum cumulative GPA of 3.00 is required for graduation. Involves market research and implementation planning. <> Prerequisite: BUAD 307 or MKT 385x. Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. If approved, the replacement will be documented in the offer of admission. ]AoM-&7Q0OE0^+;?\hfD+?h\_q \Lz/7d[vano ~ RWu8c(W;"~=: 4 0 obj X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . With the guidance of the GCS team, each student will create a career plan and explore employment opportunities in the industries in which he or she wishes to thrive. We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. :tKtaY030gF" {*Fcnr{YF'gm>5oiY4ESLoY{fATa+S4\Exp-pl Supervised on-the-job business experience in the field of marketing. Graded CR/NC. Open only to Doctoral students. The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>> hWmO8N'4$B;!m6iR738UeglxyB cb pN{@"~%%*i&e22d `ME1uePHqvv>IULs'{pn8c{of@;N$F2FrAN@C:N!Tx,ELkZ,0(&O) !yZOJ(Iey?GPpPerS$+x3\i;] >8c8.n$y1D#ee$0!`|P@ 3 Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized masters programs. <>>> Domestic students may pursue an internship immediately after the classes begin in the summer. Work with a client organization on the design of an advertising/promotions campaign. We will study various The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . stream 664 0 obj <> endobj lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo The Fall 2023 Application Cycle is now open.First RoundApplication Deadline: Oct. 15, 2022Exam Deadline: Oct. 1, 2022Notification Begins: Dec. 5, 2022Second RoundApplication Deadline: Nov. 15, 2022Exam Deadline: Nov. 1, 2022Notification Begins: Jan. 5, 2023Third RoundApplication Deadline: Dec. 15, 2022Exam Deadline: Dec. 1, 2022Notification Begins: Feb. 5, 2023Final RoundApplication Deadline: Jan. 20, 2023 (International students final deadline)Exam Deadline: Jan. 10, 2023 (International students final deadline)Notification Begins: Mar. Legal aspects of brand management such as trademark protection and infringement are also addressed. 1 0 obj 0 This course also provides students with the background needed to begin working in a marketing analytics position within a corporation, a consulting firm, or a marketing research firm. Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks. Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. 735 0 obj <>stream 102 0 obj <> endobj 1 Marketing Analytics (MKTG 450) Course Syllabus - Fall 2016 Radford University College of Business and Economics Department of Marketing INSTRUCTOR: Dr. Angela Stanton, Professor of Marketing OFFICE: College of Business & Economics Building (Room 373) Tel: 540-831-5011 (Office) }+"xw:bozwxw|?GB7s!FWoUrAd^'~,+.a+q;J2J.SFONNh; f wzB{ To assist the Business Analytics and Industrial Engineering Department in accomplishing tasks These tasks include time studies, data collection, data analysis, metric development and execution, and small projects pertaining to increasing efficiency, reducing costs, impacting sales, and improving ride throughput Please enable Javascript for full functionality. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) At this time, all students in the program are registered in three mandatory classes and are given a list of required courses for the Fall and Spring semesters. Digital Marketing Syllabus 2023 Digital Marketing Subjects 2.1 Introduction to Digital Marketing 2.2 Planning and Creating a Website 2.3 Search Engine Optimisation (SEO) 2.4 Search Engine Marketing (SEM) 2.5 Social Media Marketing 2.6 Content Strategy 2.7 Web Analytics 2.8 Email Marketing 2.9 E-commerce 2.10 Internet Marketing Computer Application and IT %%EOF $ j$@bL "$$&~D-@7dJ$201210R#@ 7 Industry Speakers: Each semester, we host a number of distinguished academic and business professionals on campus. 00o@,VvX`'lt043510n`fhxaL& The USC Marshall Master of Science in Marketing runs one year, or three semesters, for full-time students, beginning and ending in May. 2-3:20pm [email protected] 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . You must login in: myUSC student portal Graded CR/NC. * Must be taken in the first term/semester or prior to admission. Applications are submitted online through the USC Graduate Admissions application Website at gradadm.usc.edu. Specialize in Analytics (STEM) or Consumer Behavior. Marketing Analytics Spring 2016 Professor: Lan Luo, Ph.D. in Business (Major: Marketing) Office: Hoffman Hall 615 Telephone: 213-740-2497 E-mail: [email protected] Mailbox: Accounting 306 Office Hours: M W, 3:00 - 3:50pm, and by email for an appointment Required Course Materials: 1. View MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay. Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . Mission: To assist, inspire and motivate each member of the cohort of the MS in Marketing program at USC and make sure that they get the most out of their wonderful experience through networking, learning and having fun. %PDF-1.5 % % I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. Graduate Certificate in the Business of Entertainment. Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . Pe 8oZ |FO ;9 Key Topics Explored: Advanced marketing analytics; Artificial intelligence; Consumer analysis <> Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. 478 Digital Marketing 478 Brand Management 478 Customer Assessment MEMES Electives The program focuses on skills that enable the development, enhancement and refinement of fundamental and innovative marketing techniques that are so critical to the success of local and global businesses. www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. * Requires market research, creative design, implementation planning, and client presentation. A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. endobj Seminar. 2 0 obj GMAT or GRE scores are required. kC$|]2--}rE c.#htxYl\p/'.+qwq Kuw116t ;kG#vVc(IBUt.lTF).jqY:]aKZ+AL$t^t,lf*[n~t. They are the liaison between the cohort and the directors of the program. Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. MKT/DSO 566: Marketing Analytics Spring 2020 Tue and Thu 11-12:20pm in JKP 204 Tue and Thu 2-3:20pm in JKP 104 Professor: Kalinda Ukanwa, Ph.D. in Marketing (Quantitative) Office: Hoffman Hall (HOH) 321 Office Hours: Tue and Thu 3:30 - 4:30pm and by appointment Phone: (213) 740-1421 Email: [email protected] COURSE DESCRIPTION You'll gain statistical and analytical skills, and strategies that will make you the go-to person for . endstream endobj startxref Hn@~9H&ubG&Py nqHQ{vg DW6C!%e==/ky_mxfKlnG(f In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. 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